Franchise Floor Value
September 28th, 2009 by Brian Alwine | Tags: Blue Sky, Dealerships, Goodwill | Posted in Dealerships, Intangible Assets |
What is the floor value of a domestic dealership franchise (i.e. blue-sky or goodwill value)?
For Chrysler dealerships, it might be $-0- (zero) or less.
- “Chrysler Group, which rejected 789 dealerships during bankruptcy, hasn’t paid for the franchises of the dealers involved. But the automaker is paying all incentive and warranty rebates due them, said Chrysler spokeswoman Kathy Graham.” (Automotive News)
For Ford dealerships, it might be $1 (one dollar) or less.
- “More than half the dealers in Ford Motor Co.’s dealer development program have purchased their stores under a plan that allowed them to buy out the company’s interest for $1, and all but two of the rest intend to do so, the automaker says.” (Automotive News)
For General Motors dealerships, it might be $450,000.
- “General Motors Co. has allotted an average of about $450,000 for each closed dealership, according to data in the congressional testimony of GM executives.” (Automotive News)
Although NADA is arguing for higher payouts, I would think many disbanded GM dealers are secretly happy to take $450,000 and run. The bigger problem may be what to do with their dealership property in this market…

